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Volkswagen has launched its first large-scale over-the-air (OTA) software update for its ID family of electric vehicles, beginning with the ID.3 in Europe. The rollout, known as ID.2.3, will later extend to U.S. models like the ID.4. This marks a significant step in Volkswagenâs evolution from a traditional automaker into a software-driven mobility provider, enabling enhanced vehicle features and performance through regular, remote updates.
ID.2.3 Update Begins a New Digital Chapter
Targeted Rollout Across ID Lineup
The first recipients of the ID.2.3 update will be European ID.3 models, with deployment beginning this month. The U.S.-sold ID.4, a compact electric SUV boasting 201 horsepower and up to 250 miles of range, will follow shortly. All future ID models built on VWâs MEB (Modular Electric Drive Matrix) platform are expected to support regular OTA updates.
Enhancing Driver Experience Through Software
Volkswagen says the ID.2.3 update enhances numerous features, including:
- Lighting and exterior functionality
- Driver-assist system recognition and stability
- Infotainment usability and performance
Thanks to the MEB platformâs integrated electronics and architecture, the update can modify up to 35 different vehicle systems, boosting performance and driving confidence.
âVolkswagen is moving up a gear when it comes to digitalization,â said Ralf Brandstätter, CEO of Volkswagen Passenger Cars. âWe are creating a totally new, digital customer experience with new functions and greater comfortâevery twelve weeks.â
OTA Strategy Sets Pace Among High-Volume Manufacturers
Quarterly Update Cadence
Volkswagen plans to release OTA updates on a quarterly basis, making it the first high-volume automaker to adopt a regular digital upgrade model similar to how smartphone operating systems evolve.
- The ID.2.3 update requires vehicles to be running ID.2.1, the version pre-installed on all ID models produced after February 2021.
- Owners of earlier models must visit a dealer once to install ID.2.1, after which all future updates can be downloaded remotely.
âWith ID Digital, weâve created an agile software unit that allows us to respond directly to user feedback,â said Thomas Ulbrich, Member of Volkswagenâs Board of Management for Development. âOur goal is to ensure every customer car gets smarter after deliveryâand maintains its value longer.â
Competitive Landscape and Industry Trends
Volkswagenâs move follows earlier OTA deployments by Volvo and Polestar, who introduced similar updates to the XC40 Recharge and Polestar 2 earlier this year. While Tesla pioneered OTA functionality years ago, traditional OEMs are rapidly catching up.
Historical Trend: From Hardware to Software
Over the past decade, the auto industry has shifted focus from mechanical innovation to software-defined vehicle platforms. In 2015, fewer than 5% of global new cars supported OTA updates. By 2023, that figure reached 42%, with projections expecting over 70% of all new vehicles to be OTA-capable by 2026, according to McKinsey.
Building Value Through Customer-Centric Features
Volkswagenâs software development teams are now increasingly tapping into real-time customer feedback to shape updates. This not only improves the driver experience but also adds residual value to vehicles over timeâan important metric for EV ownership.
Benefits for ID Owners
- Enhanced feature reliability and fewer dealership visits
- Custom-tailored updates based on driver behavior and input
- Stronger resale potential through continued feature improvements
Conclusion
Volkswagenâs launch of the ID.2.3 OTA update is a milestone in its digital transformation strategy, positioning the brand as a serious player in the software-first era of electric mobility. As more ID models become eligible for quarterly updates, owners can expect their vehicles to evolve continuouslyâwith smarter features, refined driving experiences, and longer-term value.
This move not only enhances Volkswagenâs competitive standing but reflects a broader industry shift where connected, continuously improving vehicles become the new norm.
Have you experienced an OTA update on your EV? Let us know how it changed your driving experience!